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Finance

Toss miniapps shift from expansion drive to visibility competition

Toss is shifting its miniapp ecosystem from expanding listings to competing for visibility, aiming to give more exposure to miniapps with stronger user experience and performance. From Oct. 22, App in Toss will classify miniapps into launch, recommended and boosting tiers, applying the same standards to new and existing services. Toss will also tighten operating rules, review non-game miniapps for compliance and end ad push notifications from Oct. 1.

Games & Commerce

HTML5 games spread on KakaoTalk, Toss and OneStore without installation

HTML5-based games that run directly inside platforms such as KakaoTalk, Toss, Kakao Pay and OneStore are spreading in South Korea, removing the need to install separate apps from Google Play or Apple’s App Store. Game companies are using the format to lower entry barriers and reuse existing titles, while platforms expand mini-game offerings through in-app ecosystems. The market remains at an early stage, with sustainability of usage and revenue seen as the key.

Games & Commerce

Neptune selected as KakaoPay mini game partner to supply H5 games

Neptune has signed a game content supply contract with KakaoPay and will participate as a partner for KakaoPay\'s \"Mini Game\" service, the company said on Thursday. Neptune will select suitable casual titles from its own IP and partner studios and convert them to HTML5 so they can be played in KakaoPay and KakaoTalk without a separate app. The supplied games will also apply Neptune\'s AdX mobile ad monetisation platform.