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AI & Enterprise

Alexa+ adds adults-only \'Sassy\' style, bans NSFW content

Amazon has added a new personality style, \'Sassy\', to its Alexa Plus AI assistant, TechCrunch reported on Wednesday. The feature is available only to adults and requires additional security verification in the Alexa app. Sassy is the fourth personality option after Brief, Chill and Sweet, which were unveiled last month. Amazon said devices with Amazon Kids enabled cannot use it and that NSFW and other prohibited content remains banned.

AI & Enterprise

Do we really need AI TVs? Critics say makers may be overinvesting

TV makers showcased smart TVs with expanded AI functions at CES 2026 in Las Vegas, but doubts are being raised about whether AI is essential on TVs. Samsung Electronics, Amazon and Google are adding recommendations, voice recognition and smart home integration. Google unveiled Gemini AI for TVs, while LG strengthened voice-based recommendations. Some warn AI features could hinder immersion, and argue TVs remain primarily for watching content.