Search results for Alexa Plus
AI & Enterprise
Amazon hardware chief says app and screen era will fade, outlines on-device AI chip strategy
Amazon is focusing on embedding its own chips in personal devices, CNBC reported. Panos Panay (파노스 파나이), head of Amazon Devices & Services, said Amazon makes its chips end-to-end and develops some key devices from chip design through completion, while still using external chips such as Qualcomm. Amazon has introduced AZ3 and AZ3 Pro chips for running on-device AI models. Panay also said the world may be moving away from apps and screens.
AI & Enterprise
Alexa+ adds adults-only \'Sassy\' style, bans NSFW content
Amazon has added a new personality style, \'Sassy\', to its Alexa Plus AI assistant, TechCrunch reported on Wednesday. The feature is available only to adults and requires additional security verification in the Alexa app. Sassy is the fourth personality option after Brief, Chill and Sweet, which were unveiled last month. Amazon said devices with Amazon Kids enabled cannot use it and that NSFW and other prohibited content remains banned.
AI & Enterprise
Do we really need AI TVs? Critics say makers may be overinvesting
TV makers showcased smart TVs with expanded AI functions at CES 2026 in Las Vegas, but doubts are being raised about whether AI is essential on TVs. Samsung Electronics, Amazon and Google are adding recommendations, voice recognition and smart home integration. Google unveiled Gemini AI for TVs, while LG strengthened voice-based recommendations. Some warn AI features could hinder immersion, and argue TVs remain primarily for watching content.