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Games & Commerce
Game makers expand AI strategy from production efficiency to physical AI
Korean game companies are expanding their artificial intelligence strategies beyond improving game production efficiency into physical AI, increasing cooperation with outside firms in robotics, autonomous driving, defence, manufacturing and shipbuilding. NC AI is focusing on a world model to narrow the simulation-to-real gap and has won national projects and industry contracts with Hyundai Rotem, POSCO DX and Hanwha Ocean. Krafton is pairing its AI software with industrial data partners, joining projects with Hanwha Aerospace and Socar.
Games & Commerce
Jensen Huang to meet Krafton, NCSoft chiefs and pursue talks with Faker in Seoul
Nvidia CEO Jensen Huang, who is visiting South Korea this week, plans broad outreach to the gaming industry, including meetings with Krafton and NCSoft executives and pursuing talks with pro gamer Faker. Industry officials say he will meet Krafton Chairman Chang Byung-gyu and other executives in Seoul to discuss humanoid robots based on physical AI and gaming cooperation tied to RTX Spark. He is also set to meet NCSoft CEO Kim Taek-jin on June 7.
Games & Commerce
Jensen Huang to meet Kim Taek-jin as NCSoft-Nvidia AI ties draw attention
Nvidia CEO Jensen Huang, who is visiting South Korea this week, is set to meet NCSoft chief Kim Taek-jin in Seoul on June 7, the industry said. The agenda has not been disclosed, but cooperation in games and AI is expected to be discussed. NCSoft has worked with Nvidia since 2008 and has continued joint marketing and event partnerships. Attention is also on expanding cooperation in physical AI.
