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Games & Commerce
Xbox CEO rules out sale report
Microsoft has formally denied reports that it is seeking to sell Xbox as the gaming business undergoes major restructuring. Xbox Chief Executive Asha Sharma said in an interview that Xbox is not on the market, and that the company will take steps needed to put the business on a successful track while reviewing partnerships and operating models. The reports spread after media said Microsoft had discussed a spinoff or a more independent structure, but no official sale plan has been announced.
Industry
Samsung Electronics highlights device connectivity strategy at Gamescom for \'anytime, anywhere\' gaming
Samsung Electronics is shifting its gaming strategy from standalone device performance to connectivity across devices. At Gamescom 2026 in Cologne, it presented an integrated gaming ecosystem linking PC, console and mobile under the #PlaySamsung slogan, with four themed zones. The booth used a Korean PC cafe concept and included hands-on demos, cloud gaming and storage products. Samsung also highlighted software cooperation with Activision Blizzard for Call of Duty: Modern Warfare 4.
Industry
Samsung Electronics unveils world\'s first 360Hz OLED gaming monitor
Samsung Electronics unveiled four 2027 Odyssey gaming monitors at Gamescom 2026 in Cologne, Germany. The lineup includes the 49-inch Odyssey OLED G9, the first 360Hz OLED gaming monitor, as well as the 32-inch OLED G8, 42-inch OLED G7 and 27-inch G6. The company also outlined plans for glasses-free 3D support and expanding compatible games, including titles such as Cyberpunk 2077.
