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Telecommunications & Media

MacBook may be cheapest now: buying guide for Air, Neo and Pro

Apple’s MacBook prices have generally fallen since the shift to Apple silicon, but the current discount window is drawing attention as memory prices may rise. Apple has mentioned the possibility of future price increases due to memory supply pressure tied to expanding AI demand, according to 9to5Mac. The MacBook Air is seen as the main model, while the new low-cost MacBook Neo lowers the entry price. Supply constraints and a possible MacBook Pro redesign remain variables.

AI & Enterprise

Apple MacBook Neo base model may disappear amid RAM shortage cost pressure

Apple may stop selling the $599 MacBook Neo base model and keep only the $699 version with 512GB storage, an analyst said, citing a continuing RAM shortage and rising costs. Similar changes have appeared in other Mac lineups, including the Mac mini and Mac Studio. Demand for the MacBook Neo has also surged, with delivery taking 2 to 3 weeks and production reportedly increasing toward 10 million units. Apple has not announced any changes.

Telecommunications & Media

MacBook Neo value demand raises questions over iPhone 17e\'s 990,000 won price

Rapidly rising sales of Apple\'s low-priced MacBook Neo are prompting calls for Apple to revisit its entry-level iPhone pricing strategy. TechRadar said the MacBook Neo\'s success shows the need for a cheaper iPhone. Apple\'s least expensive iPhone is the $599 iPhone 17e, priced at 990,000 won in South Korea, matching the MacBook Neo despite similar specs. Analysts cited Apple’s roughly 25 percent global share and competition from sub-$300 smartphones.