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AI & Enterprise

Apple MacBook Neo base model may disappear amid RAM shortage cost pressure

Apple may stop selling the $599 MacBook Neo base model and keep only the $699 version with 512GB storage, an analyst said, citing a continuing RAM shortage and rising costs. Similar changes have appeared in other Mac lineups, including the Mac mini and Mac Studio. Demand for the MacBook Neo has also surged, with delivery taking 2 to 3 weeks and production reportedly increasing toward 10 million units. Apple has not announced any changes.

Telecommunications & Media

MacBook Neo value demand raises questions over iPhone 17e\'s 990,000 won price

Rapidly rising sales of Apple\'s low-priced MacBook Neo are prompting calls for Apple to revisit its entry-level iPhone pricing strategy. TechRadar said the MacBook Neo\'s success shows the need for a cheaper iPhone. Apple\'s least expensive iPhone is the $599 iPhone 17e, priced at 990,000 won in South Korea, matching the MacBook Neo despite similar specs. Analysts cited Apple’s roughly 25 percent global share and competition from sub-$300 smartphones.

Telecommunications & Media

Can Apple\'s MacBook Neo handle work tasks? Documents, collaboration and Photoshop run smoothly

A hands-on review says Apple’s entry-level MacBook Neo, launched in March, delivers enough performance for everyday tasks such as writing documents, web-based collaboration and light image editing. The laptop uses an A18 Pro CPU used in the iPhone 16 Pro and is priced below $600, or 990,000 won in South Korea. Testing focused on typical workflows rather than pro video production. Reviewers cited missing keyboard backlighting, a different trackpad feel, USB-C charging and battery drain as drawbacks.