| Mobile Web

Krafton to scout and nurture \'fun games\' as it seeks to move beyond PUBG focus

Krafton is seeking to reinvent itself as a company that discovers and develops fun games, with a strategy to foster promising titles into franchises regardless of genre or IP. At Gamescom 2026 in Cologne, it unveiled five new games spanning multiple genres and development approaches. The company says it is pursuing a publishing strategy built on challenging genre conventions, working with external studios and reinterpreting existing franchises, while strengthening a repeatable system to find, validate and scale up franchise IP.