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LG Uplus 'Simple. Lab' campaign wins consumer-chosen good ad award

LG Uplus said on Thursday its brand campaign advertisement 'Simple. Lab' won the Minister of Culture, Sports and Tourism Award in the digital category at the 34th Consumer-Chosen Good Advertising Awards. The awards are jointly hosted by the Korea Association of Advertisers and the Korea Consumer Organizations Council, and sponsored by the culture ministry. Consumers participate directly in judging, evaluating message empathy and social value.

AI & Enterprise

LG Uplus security review gains pace amid IMSI concerns

Security concerns have been raised by some over how LG Uplus assigns subscriber identity numbers, prompting moves to review industry security systems and improve rules. The carrier has used a method combining phone numbers when assigning IMSI since 2011 and did not apply separate randomisation, raising the possibility of identifying a user’s location if IMSI values are captured. LG Uplus plans to overhaul SIM security and begin SIM replacement and resets for all customers from April 13.

Telecommunications & Media

BTS Gwanghwamun comeback nears as Ju Ji-hoon draws buzz

BTS is nearing a comeback performance in Gwanghwamun. ENA drama Climax, starring Ha Ji-won and Ju Ji-hoon, is drawing attention, with rising buzz and viewership. Sandara Park of 2NE1 previewed a solo album amid controversy linked to Park Bom. Actress Go Youn-jung drew notice after a blanket incident at a Chanel show in Paris. NCT’s Yuta is set to appear in the film Specials. Project group ZEROBASEONE wrapped its finale concerts, with some members preparing to redebut.