[Digital Today reporter Chi-gyu Hwang (황치규)] Social media service Myspace has foreshadowed a relaunch, but analysis suggests its chances of success are not high in a market dominated by algorithm-based feeds and short time spent on platforms.

CNBC reported on Aug. 9 that Tim Vanderhook and Chris Vanderhook, who own Myspace, recently appeared in the documentary "Myspace" and reiterated plans to relaunch it.

In the documentary, the Vanderhook brothers said they currently manage the Myspace brand and will relaunch it. They said they would try again even if this attempt fails, but did not disclose a specific launch date.

Myspace was co-founded in 2003 by Tom Anderson and Chris DeWolfe. In 2008, it was the world's most popular social media site, with 115 million monthly visitors, but it later declined rapidly as it lost out to Facebook. The Vanderhook brothers acquired Myspace in 2011 and pushed to modernise the platform, but failed to deliver results, and losses exceeded $150 million.

This renewed push coincides with a time of growing social media fatigue. Major platforms including Meta's Instagram, TikTok, Snapchat, YouTube and Reddit are facing legal backlash and digital fatigue at the same time. Forrester principal analyst Katelyn Winnik said interest in a Myspace relaunch reflects nostalgia for a time when algorithms had less influence. She added that brands and users are moving toward smaller, more private social experiences that put more weight on personality than algorithms.

But some say nostalgia alone is not enough. Myspace must preserve its past sensibility while also meeting current user expectations shaped by streamlined interfaces, easy navigation and short-form content consumption. Winnik said that if it follows the old approach it could remain the smallest player, while if it overemphasises Myspace's old identity it would be hard to meet the expectations of a generation accustomed to a simpler user experience.