Asset manager Strive [Photo: Strive X]

Asset manager Strive bought 18 more bitcoin last week, raising its total holdings to 19,900 BTC.

On July 13 local time, blockchain outlet Bitcoin Magazine reported that Strive disclosed the details in an 8-K filing submitted to the U.S. Securities and Exchange Commission (SEC).

The purchases were made from July 6 to July 10. The average purchase price was about $64,028 per bitcoin including fees and expenses, and the total amount spent was about $1.2 million. The amount bought was not large, but holdings expanded to near 20,000 BTC.

The purchase is clearly smaller than the large-scale bitcoin buying earlier this year. Strive’s purchase price at the time was around $100,000, but the latest average purchase price was far lower than that.

Strive still has financial capacity. As of July 10, its cash and cash equivalents stood at $154.1 million, up $700,000 from July 2. The company also continues to hold 505,000 shares of Strategy’s floating-rate Series A perpetual preferred stock STRC. The fair value of the asset was $44.2 million, down $202,000 over the same period.

Strive’s own preferred stock, SATA, also maintained 7.83 million shares outstanding. The company is managing its financial position by maintaining its capital structure separately from bitcoin purchases.

Strive’s bitcoin strategy is tied to its transition from an asset manager to a corporate treasury-focused company. Vivek Ramaswamy (비벡 라마스와미) and Anson Frericks (앤슨 프레릭스) founded Strive Asset Management in 2022, and in 2025 it listed on Nasdaq through a reverse merger with Asset Entities. It then changed its ticker to ASST and redefined itself as a listed asset management-based bitcoin treasury company. The company has set a long-term goal of accumulating bitcoin to deliver performance exceeding the asset’s return.

Bitcoin accumulation was carried out in several stages. Strive bought 1,567 BTC at an average price of $103,315 at the end of 2025 and raised funds through a preferred stock issuance. It then bought an additional 123 BTC in January 2026 at an average price of $91,561. Around the same time, it also pursued a plan to bring about 5,048 BTC onto its financial statements after receiving approval for an acquisition by share exchange from Semler Scientific shareholders.

At that time, the merged company’s bitcoin holdings were presented at about 12,800 BTC. As of May 1, Strive’s own holdings increased to 15,000 BTC.

The disclosure also shows that Strive’s buying pace has changed. It had been buying bitcoin aggressively until just a few months ago, but as prices fell during the first half, the company is increasing its position at a slower pace.

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#Strive #Bitcoin #SEC #Bitcoin Magazine #Nasdaq
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