Adobe said on Wednesday it will launch a global initiative with professional networking platform LinkedIn called AI Essentials for Marketers.
The AI Essentials for Marketers course is designed to be open to anyone regardless of career level. It will be offered in a short-form format optimised for social environments for learners who find it difficult to study for long periods.
Adobe said the initiative is part of its Adobe Digital Academy strategy to help learners from diverse backgrounds succeed in the job market.
Adobe has run programmes through Adobe Digital Academy and its customer online learning hub Experience League to support learners in developing marketing, creative and AI literacy skills.
Rachel Thornton (레이첼 손턴), chief marketing officer for Adobe Enterprise, said, "Marketers around the world want to actively adopt AI, but they need the right skills to use it with confidence." She said AI Essentials for Marketers focuses beyond learning new tools on how to redefine creativity, marketing strategy and customer relationships in an AI-driven era.
Chi-gyu Hwang
delight@d-today.co.kr