Douzone Bizon said on Wednesday its in-house business media channel Douzone TV surpassed 100,000 YouTube subscribers about six months after its grand opening in January.

The company said Douzone TV has minimized corporate brand exposure since its launch. It instead highlighted practical information needed in workplaces, including tax, accounting, HR and AI transformation. It added that regular appearances by experts in various fields, including economists, tax accountants and IT specialists, also had a positive impact on subscriber growth.

Douzone Bizon said it handles most content across the full process from planning to production and broadcasting using its own infrastructure and network, without outsourcing production.

In the second half, it plans an operational overhaul, including launching short-form content focused on entertainment and fun elements, and stepping up the shift of its existing long-form programmes to live formats. It also aims to upgrade the channel brand by delivering AI issues at a level suited to younger generations and expanding live scheduling that allows real-time viewer questions and answers.

A Douzone Bizon official said Douzone TV has grown beyond a simple corporate promotional channel into a media platform where managers, office workers and tax professionals all gain practical insights. The official said reaching 100,000 subscribers reflects that its promise to deliver information needed in the AX era in the closest and most familiar way has resonated.