KB Asset Management has launched support for small local merchants in connection with its exchange-traded fund (ETF) brand, "RISE ETF." It aims to put into practice the value of shared growth with local communities by improving store environments and supporting business operations.

KB Asset Management said on June 24 it carried out the "RISE small merchant support programme with KB Asset Management" on June 23 for small merchants in Banghwa-dong, Gangseo district, Seoul.

The programme was 추진됐다 together with Good Neighbors' Seoul Central-South branch. To help improve operating conditions for small merchants, KB Asset Management ran two programmes: "RISE Small Merchant Light Up" and "RISE Small Merchant Solid KIT."

"RISE Small Merchant Light Up" targeted 5 small shops in Banghwa-dong with severely outdated signs and facilities. KB Asset Management supported replacing old signs with LED signs and refurbishing shop exteriors, worth 200,000 won per shop.

"RISE Small Merchant Solid KIT" is a programme that delivers items including aprons, fire extinguishers, first-aid kits and message cards of support to 50 small merchants in Banghwa-dong.

The "KB Hope Dream Volunteer Group," made up of KB Asset Management employees, visited shops including laundries and hair salons in Banghwa-dong to deliver the Solid KIT in person.

KB Asset Management CEO Young-sung Kim (김영성) said, "It was meaningful that we were able to support small merchants through the voluntary participation of our employees," and added, "We will continue to practise inclusive growth."