Japan's gaming and blockchain company gumi has unveiled a plan to restructure its cryptocurrency holdings around XRP and grow into Japan's largest XRP treasury company.

On June 23 local time, blockchain media outlet Decrypto reported that gumi said in briefing materials for its fiscal year ending April 2026 that it would overhaul its digital asset management strategy and make XRP its core holding.

The company said its cryptocurrency holdings totaled about 14 billion yen, or about $86 million, as of April 30. It had maintained an approach of spreading investments across various cryptocurrencies and generating staking income, but moved to revise the strategy in consideration of recent changes in market conditions and lower returns.

Gumi plans to gradually convert its current holdings into XRP and to consider additional purchases depending on market conditions. The company set a goal of becoming "Japan's largest XRP holding and management company."

The strategy goes beyond simply accumulating assets and includes changes in how they are managed. Gumi plans to use a covered-call strategy by selling call options that grant the right to sell XRP at a specific price while it holds XRP. It expects to secure options premium income and to partly ease price volatility.

Behind the move is a close cooperative relationship with SBI Group. Gumi and SBI signed capital and business tie-ups in 2022, and SBI is known as a major shareholder holding about 34 percent of gumi. The two have already jointly pursued a range of digital asset management strategies through gC Labs, including rebalancing, hedging and staking.

SBI also has close links to the XRP ecosystem. SBI Ripple Asia provides XRP-based cross-border payment solutions to financial institutions and remittance providers, and SBI Remit also uses XRP as a bridge asset in international remittances. The market views support from SBI, known for a pro-XRP stance, and its chairman Yoshitaka Kitao (기타오 요시타카) as having influenced gumi's strategic shift.

Crypto assets also contributed to improving gumi's profitability. For the fiscal year ended April 2026, gumi posted revenue of 9.18 billion yen and operating profit of 83 million yen. Ordinary profit was tallied at 2.17 billion yen and net profit at 1.45 billion yen. The company explained that about 2.63 billion yen in unrealised gains from crypto valuations was one of the main factors behind improved results. It said rising digital asset values supported a return to the black.

Gumi plans to step up related management strategies as it increases the share of XRP. The financial materials also included a crypto fund strategy backed by SBI and mentioned the possibility of using ETFs and other digital asset investment products.

The industry is paying attention to the decision as a case of redesigning a corporate treasury strategy around XRP rather than a simple portfolio adjustment. Interest is focused on whether gumi could become a representative case of an XRP-based treasury strategy, similar to how Strategy in the United States made bitcoin the core asset of its corporate treasury.