Market research firm Forrester has advised corporate customers to guard against dependence on a single supplier ahead of OpenAI's IPO, The Register reported on June 11 local time.

According to the report, Forrester said in a report released to coincide with OpenAI's confidential submission of IPO documents: "Do not get locked into long-term contracts and keep your architecture flexible." It added: "OpenAI could become the BlackBerry of the AI industry. Companies that define a category are often the ones most painfully pushed out of that category."

According to Forrester, OpenAI faces three challenges.

They are persuading consumers to use OpenAI agents instead of competitors, getting companies to build systems around OpenAI technology, and staying ahead in the AGI race.

Of these, strengthening competitiveness in the corporate market could be key in terms of profitability.

Forrester advised: "The company that first automates the boring, expensive middle layer in business operations becomes a core system. Once it is embedded deeply, it becomes a system that cannot easily be removed even if everyone is unhappy." It added: "Choose based on the capabilities you actually need, not the brand that entered the market first, and be prepared so you can switch easily to another vendor later."

Forrester said that if OpenAI goes public, customers will be able to obtain information that is difficult to grasp now. The Register reported that because OpenAI would have to disclose far more information after listing on model training and operating costs, corporate buyers would be able to assess more clearly the economics of the AI systems they use.