Agentic artificial intelligence (AI) traffic to financial websites more than doubled over May, the data showed.
IT outlet TechRadar reported on June 5 that New Human data pointed to the rise as a sign the financial sector could become the next major industry for the spread of AI-based automation.
The trend is notable for its pace of expansion rather than its absolute scale. Financial services accounted for about 1 percent of total agentic AI traffic. Still, its small share also suggests it remains an untapped market for AI companies.
Development of dedicated AI agents targeting financial tasks is also continuing. OpenAI and Anthropic are building customised agents tailored to financial workflows. The market is still at an early stage, but aligns with a gradual expansion of AI agent use across banking, investment and insurance.
The issue is security. Agentic browsing can look similar to malicious activity in some detection systems. That could make it harder for developers and security teams to distinguish legitimate automation from real attacks. That is why the financial sector needs to recheck its security systems as AI use expands.
Cybersecurity alertness in the financial sector is also rising. The Financial Times (FT) reported that banks see AI-related cybersecurity risks as a top priority. New Human also tallied a 39 percent rise year on year in account takeover attempts targeting financial services companies.
Compared with other industries, finance still has a small share at present. Media accounted for 43 percent of total agentic AI traffic, e-commerce 41 percent and travel 14 percent. Still, finance grew faster than those industries, suggesting the stand-out trend is growth rate rather than scale.
In routes through which agentic AI arrives, the Comet browser kept the largest share in May. Comet accounted for 47 percent of all observed activity. Atlas had a 20 percent share, while Claude's Chrome extension edged up to close to 19 percent.
The trend suggests the financial sector's competition to adopt AI is expanding beyond simple consultation or search assistance into actual web-based task processing. At the same time, standards to distinguish normal AI agent activity from threats such as account takeovers need to become more sophisticated. That is also why financial firms must address AI efficiency and security controls together.