Cloud and virtualization company Namutech said on Thursday it signed a memorandum of understanding with the Seoul Tourism Organization to advance intelligent Seoul tourism infrastructure and build a digital ecosystem of shared growth.

The agreement follows the Seoul Tourism Organization’s proof-of-concept project for an Intelligent Seoul Tourism Model Context Protocol (MCP). The two organisations will jointly push customised tourism information services using generative artificial intelligence and upgrade smart tourism environments.

Namutech will take an early step in applying MCP, which has drawn attention as a de facto global standard, to public-sector tourism. It will link Seoul tourism data with AI services to verify whether it can be applied in actual services.

Based on its own AI technology, Namutech will enable Seoul tourism, exhibition and culture data to be used in AI services. It will also set up an operating system that integrates and provides information on festivals, attractions, restaurants and exhibitions. The MCP server built will be registered in global MCP directories such as PulseMCP so that AI developer organisations worldwide can use Seoul tourism data.

The Seoul Tourism Organization will use content accumulated through its official tourism platform, Visit Seoul, to refine Seoul tourism information on festivals, performances, dining and tourist attractions into an AI-friendly format, increasing accessibility for foreign tourists.

A Namutech official said, "Based on MCP-based AI linking technology and our experience operating cloud services, we will ensure public tourism data can be used naturally across various AI services, and we will continue to broaden the scope of technology applications needed for global tourism services."