Hyundai Motor is expanding a mobile vehicle maintenance service in the United States that visits customers at their homes or workplaces.

On May 27 (local time), electric vehicle outlet InsideEVs reported that Hyundai Motor plans to expand its fleet of mobile service vehicles nationwide in the United States based on pilot operations with some dealers. It plans to increase the number of related vehicles to 150 by the end of this year.

The service focuses on allowing customers to receive basic maintenance and light repairs on site without visiting a service center. It covers not only electric vehicles but also internal combustion vehicles. Customers can book on-site maintenance through the website of a Hyundai Motor dealer that provides the service.

Hyundai Motor explained that its mobile service vans are equipped with the equipment and software needed for basic maintenance, as well as functions that link to dealer management systems. Staff dispatched to sites consist of technicians who have completed Hyundai Motor factory training, and genuine parts are used for repairs.

The range of work that can be handled on site is relatively broad. Hyundai Motor said it supports regular inspections and routine repairs. These include software updates, tire rotation, responses to service campaigns, replacement of brake pads and rotors, car washing and vehicle care, and oil changes for internal combustion vehicles.

Michel Poirier (미셀 푸아리에), vice president of aftersales and customer experience at Hyundai Motor North America, explained that letting customers book maintenance directly at home or at work can reduce time loss and disruption to daily life. He added that this approach aligns with a convenience-focused service trend that is becoming more important in the recent auto market.

The expansion is also linked to a trend in the U.S. electric vehicle market in which "visit maintenance" is becoming a new service competitive factor. Mobile maintenance services have drawn attention as a way to reduce the burden of visiting service centers by resolving simple issues on site. Hyundai Motor is also interpreted as having decided on a nationwide expansion after the dealer-based pilot operations produced positive results.

Even so, not all maintenance can be handled on site. The mobile service being expanded by Hyundai Motor is focused on basic maintenance and routine light repairs. For complex faults or repairs requiring precision work, customers will need to visit dealer service centers as before.

The industry is also offering analysis that Hyundai Motor is expanding post-sale service touchpoints from a focus on existing offline hubs to a customer location-based approach. Attention is on whether a strategy to reduce time spent visiting service centers and improve accessibility will lead to higher customer satisfaction and stronger brand competitiveness in the U.S. market.

Hyundai Motor plans to focus first on building an operating system for 150 mobile service vehicles by year-end. The pace of the expansion and customer response are expected to emerge as variables to gauge whether it will spread further to global markets.