Shinhan Bank said on May 8 it released the brand film “Parents, Your Story” for its senior-focused brand, Shinhan SOL Mate, on its official YouTube channel.
The video features stories of a parents’ generation preparing for a new life after retirement. It spotlights their lives, dreams and a second chapter.
Through the video, Shinhan Bank plans to strengthen its brand image as one that prepares together with senior customers for life and the future after retirement.
Shinhan Bank is also running the “Shinhan SOL Mate: Mom and Dad Have a Plan!” event to mark Family Month. It was designed around “secure retirement” and “support for children’s asset formation,” reflecting senior customers’ retirement preparation and demand for gifts to grandchildren.
A Shinhan Bank official said, “We hope Shinhan SOL Mate becomes a reliable partner that helps customers prepare together for financial life after retirement.”
Ji-young Lee
ljy@d-today.co.kr