Hecto Healthcare said on April 30 that its premium probiotics brand De Simone held a private health class for VIP customers in collaboration with lifestyle brand Iyayiyaa & Friends.

The event took place on April 29 at the private lounge of Iyayiyaa & Friends' Dosan store near Dosan Park in Seoul. It was planned around microbiome-based healthcare and a lifestyle centered on healthy ingredients. It was structured as an integrated programme offering a lecture, product experiences and expert consultations in one place.

The invited speaker was Seo Young-mi (서영미), director of Cheongdam Eden Clinic. Seo delivered a lecture on the relationship between modern life and the gut ecosystem. She explained the impact of highly stimulating foods and irregular eating habits on gut health. She also pointed to maintaining balance in the gut microbiome as an important factor in improving quality of life. A Q&A session followed, along with tailored consultations on individual health concerns.

A product experience programme followed the lecture. Participants tried De Simone premium probiotics, the new De Simone Kids Yogurt product and Iyayiyaa & Friends premium olive oil. Guidance was also provided on dietary management and ways to use healthy ingredients that can be applied in daily life.

A Hecto Healthcare official said the class was an effort to expand customer engagement from product-centered to experience-centered as a premium probiotics brand. The official added that the company would continue to evolve into an experience-based brand involved in customers' overall daily health routines.