LG Uplus ranked No. 1 in the 2026 National Customer Satisfaction Index (NCSI) survey, placing first in the mobile service category for the first time and taking the top spot in IPTV for a fifth consecutive year.

On April 28, LG Uplus said it improved convenience and stability that customers can actually feel through quality innovation efforts. It said it defined inconveniences customers experience from a "customer journey" perspective and built a companywide system to improve them.

The company has collected data on errors, delays and inquiries that occur during service use and analysed it with artificial intelligence (AI). It improved recurring issues with standard processes and upgraded systems to raise customer satisfaction.

In the mobile service category, it is innovating the calling experience centred on its AI call agent, ixi-O. In addition to basic AI call agent functions such as call recording and summaries, ixi-O also provides security features such as voice phishing and spam detection using real-time AI technology. LG Uplus also unveiled a version of ixi-O Pro with enhanced hyper-personalisation features at MWC26 held in Barcelona in March.

LG Uplus's IPTV service, U+tv, is rechecking the overall customer journey of watching TV and enhancing convenience features and the browsing experience. It recently introduced a system to proactively manage quality using AI-based technology.

LG Uplus has also introduced Simple. Lab since last year to listen to customers' real voices and improve services, continuously raising customer satisfaction. It plans to analyse opinion data from customers using all LG Uplus services, as well as the mobile service and IPTV categories that ranked No. 1 this time, to secure service competitiveness.

Lee Jae-won (이재원), head of LG Uplus's consumer division and a vice president, said the award reflected recognition of the company's ability to quickly reflect customer feedback and complete improvements through to the end.