Kbank said on Tuesday it has introduced an "AI integrated search" that upgrades its existing search function. The bank said the AI identifies customer context and intent and guides users to suitable financial services and information. It said the core feature is that customers can find the information they want with everyday expressions even if they do not know financial terms or product names accurately.

The integrated search goes beyond keyword-based search, using AI to understand customer search intent and provide suitable information. If users enter questions in sentence form, it analyzes the context and presents highly relevant results.

For example, if users type expressions such as "I lost my card" or "I can't transfer," it connects them to service screens suited to the situation, such as reporting a lost card or reactivating a long-unused service. It was designed to enable intuitive searches without specialist terminology.

It also provides related information along with search results. If users search for "suspicious call," it guides them to financial fraud prevention services such as additional authentication for important transactions and full compensation for identity theft, and provides easy-to-understand summaries of related content.

It also strengthened automatic correction for typos and inaccurate expressions. It corrects wrongly entered search terms and derives the closest results in meaning to improve access to information.

A Kbank official said, "Search has evolved beyond simple information exploration into a service that proactively guides customers to information they can easily miss." The official said, "We will continue to expand financial experiences customers can feel based on AI technology."