Asung Daiso said on April 14 its sales last year rose 14.3 percent from a year earlier to 4.54 trillion won. Operating profit increased 19.2 percent to 442.4 billion won over the same period.
Asung Daiso analysed that sales and operating profit rose last year as value-for-money-focused, rational consumption spread amid consumption polarization driven by high inflation. It said performance growth was led in particular by expanded strategic products such as cosmetics, fashion and health functional foods, along with the popularity of seasonal and series items such as Cool Summer and Christmas.
Asung Daiso explained it plans this year to focus its capabilities on strengthening its store and logistics systems to ensure a stable supply of value-for-money fixed-price products. It also plans to continue pursuing a management strategy that stays true to the essence of the fixed-price household goods retail business.
An Asung Daiso official said, "This year as well, we will provide a variety of high-quality products with customer-centric management as the core."
Shin-hye Ahn
doubletap@d-today.co.kr