Shinhan Bank on Jan. 5 held a first-half 2026 management strategy meeting at the main auditorium of its headquarters in Jung-gu, Seoul, with executives and employees attending.

Under its 2026 strategic goals, “Finance for the Future! Outstanding Execution! Change We Create Together!”, the meeting used “Acceleration: Race to the Future” as a keyword. It reviewed major achievements from last year and shared key strategies and detailed implementation plans to respond to changes in the 2026 business environment.

Jung Sang-hyuk, the bank’s CEO, said it must find a clearer direction and methods and accelerate in 2026. He presented five strategic directions: revitalising productive finance, completing a customer-centric solution system, pushing effective AX and DX, strengthening company-wide innovation momentum and establishing sustainable trust.

Jung first mentioned Shinhan Financial Group’s 110 trillion won productive and inclusive finance investment plan announced last November.

“Banks have an essential mission to supply funds stably to households and businesses while also ensuring money flows into productive uses,” he said. He stressed the bank should step up efforts to revitalise productive finance that supports corporate innovation and investment, growth in local communities and fostering future industries.

He also said the sales front line will be reorganised into a form that can present optimal solutions. He said the bank will continue innovation to provide greater value through wealth-management solutions combining a range of know-how regardless of counter divisions.

On pushing AX and DX, he stressed raising AI execution capabilities through the AX Innovation Group. He said the newly established Future Innovation Group will be tasked with strengthening Shinhan Bank’s future competitiveness by identifying future target customer groups and new revenue sources, and by driving channel changes and innovation businesses aligned with them.

Jung said systems and regulations must be strengthened, including the financial security system and the customer data protection framework, and that employees’ awareness in handling customer information must also become more stringent. He stressed that the bank must place trust, the foundation of finance, as the top value and further strengthen customer information protection.