Charles Hoskinson (찰스 호스킨슨), the founder of Cardano, shared a new advertisement for Midnight that puts privacy needs front and centre on his X account, formerly Twitter, and welcomed it.

On April 3, blockchain outlet The Crypto Basic reported that Hoskinson reposted the 47-second video and said, "I love these new Midnight ads."

The ad highlights the surveillance problem created by the public-ledger structure of blockchains. It notes that personal information can be handed over to malicious actors in an environment where transaction records are exposed to anyone. It presents “selective disclosure,” in which users choose the scope of what is public, as a solution.

The video uses a scene featuring Neo and Morpheus from the film “The Matrix.” Following narration that every action, from clicks and searches to purchases, can be tracked, it asks whether viewers will allow tracking or choose for themselves what information is revealed. The ad stresses that on-chain activity information can be misused for crimes including cryptocurrency theft, kidnapping and robbery. It also points to leaks of personal and financial information as key risk factors.

Midnight is a Cardano sidechain and a privacy-focused blockchain. It addresses data-protection issues using zero-knowledge proofs (ZK proofs) and promotes a structure that aligns compliance and privacy.

The network began its mainnet on March 30 after several months of beta testnet. Hoskinson sees Midnight as an element needed for mainstream cryptocurrency adoption. In March, U.K. regulated bank Monument became the first British bank to tokenise retail deposits on a public ledger on the Midnight network.

The latest message surrounding Midnight is seen as an attempt to elevate privacy from a choice to essential infrastructure. It is also interpreted as a signal from the ad that competition is getting under way to secure both regulatory friendliness and information protection, moving beyond existing blockchain structures that have promoted openness and transparency as strengths.

I love these new Midnight ads pic.twitter.com/MyXVSWEVKB