Shinhan Bank held the "2026 Shinhan Bank Customer Advisory Committee Launch Ceremony" on Monday at its headquarters in Jung-gu, Seoul.

The customer advisory committee is a customer participation scheme aimed at protecting financial consumers and improving customer convenience. It includes pre-checks before the launch of new products and services, suggestions for improvements related to consumer rights and asset protection, and sharing opinions through product and service experiences.

From 2026, Shinhan Bank will reorganise its customer advisory committee operations into subcommittees for "new products and services" and "consumer rights and asset protection". The bank said the move was designed to respond to rising risks of financial accidents such as voice phishing and to further strengthen functions for checks and improvements in financial consumer protection.

The new products and services subcommittee will conduct pre-launch evaluations from the perspective of customer usefulness. After launch, it plans to build a system in which customer input continues from planning through post-launch management by reflecting customer opinions, including surveys on user experience.

The consumer rights and asset protection subcommittee will identify tasks to improve customer convenience and share measures to prevent voice phishing. It also plans to check and advance the financial consumer protection system through advisory activities carried out as needed in the form of quarterly themed reviews.

Shinhan Bank also appointed advisory members with disabilities and foreign advisory members this year. It newly appointed experts in a range of fields, including cybercrime, web and mobile accessibility, and financial YouTubers, to further strengthen its advisory capabilities. Based on this, it plans to work to protect customer rights and create a safe financial transaction environment.

Park Hyun-ju (박현주), head of Shinhan Bank's Consumer Protection Group, said the customer advisory committee was a key partner for the bank to move in a better direction together with customers. Through specialised operations by subcommittee, the bank will listen more deeply to customers' voices, connect them to actionable tasks and lead to tangible change, Park said.