NH NongHyup Financial Group said on Tuesday it held the first 2026 NongHyup Financial business strategy synergy promotion council meeting on March 31 at NH Investment & Securities' headquarters in Yeouido, with Chairman Lee Chan-woo (이찬우) and executives in charge of business strategy and synergy projects at the holding company and its subsidiaries attending.

The council reviewed strategic directions to secure future competitiveness, including capital market strategies to respond to money moving, upgrades to the integrated senior business brand "NH All One Wonderful", the promotion of dementia finance in response to a super-aged society, and key group synergy projects, to deal with recent domestic and external uncertainty and volatility in markets.

It also discussed strengthening product competitiveness and conducting joint marketing through cooperation among the bank, securities and asset management units to respond to the flow of funds shifting to capital markets, as well as strategies to diversify earnings such as attracting foreign investors.

On the senior business, the group plans to expand product and service lineups, build a dedicated platform and operate specialised channels, aiming to provide integrated solutions combining financial and non-financial services. It also plans to strengthen its "one firm" promotion system based on cooperation among affiliates.

NongHyup Financial also defined dementia finance not as a simple product but as a "future strategic asset" that includes protecting customer assets and preventing financial accidents. It plans to build pilot projects and a standard model early and spread them through its nationwide sales network.

It also plans to boost execution of strategic tasks and accelerate group-level synergy creation through field-focused cooperation systems such as regional synergy councils, matched branches and on-site support teams.

Ahead of the council, Lee showed his commitment to strategically expanding productive finance and strengthening capital market competitiveness by subscribing to the first product of NH Investment & Securities' comprehensive investment account.

Lee said, "In the future, finance must be redefined, amid uncertainty and structural change, to play a role in driving the nation's sustainable growth by going beyond simple intermediation to revitalising capital markets and strengthening social responsibility."

He added, "Let us build a financial ecosystem that takes responsibility for customers throughout their lives and create differentiated competitiveness, based on synergies that break down boundaries among subsidiaries."