Hana Bank said on Sunday it will introduce an AI-based personalised phone service, called the AI check-in service, and begin a pilot operation to support senior customers in their daily lives, the first such service in the financial sector.

The AI check-in service is a voice call service in which an AI voice called Deundeuni regularly calls on days and at times designated by the customer to ask how they are and provide 생활 information. It can be used without installing a separate device or app, making it relatively easy for older people who are not familiar with smart devices.

The AI voice Deundeuni organises tailored conversation topics that reflect seniors' interests and 생활 patterns. It delivers information that helps in daily life, including health management, seasonal foods and culture and leisure. For customers who live alone or away from their families, regular calls are also expected to have an emotional stabilising effect.

Applications will be accepted online and offline from about 300 customers, on a first-come, first-served basis, among those who have received Hana The Next consultations. Eligible customers will be given a free-use coupon for the AI check-in service and can apply directly on the webpage listed on the coupon. Hana Bank plans to gather customer feedback during the pilot period and gradually expand the service's eligible users and functions.

Eun-jung Lee (이은정), head of Hana Bank's WM Division, said, "We introduced a phone-based AI service to support senior customers' daily lives and improve digital accessibility." She added, "We will continue to strengthen 생활 support functions along with financial services, centred on Hana The Next."