KT said on Saturday it will participate in MWC26, held in Barcelona, Spain, from next month’s March 2 to 5, to showcase South Korea’s artificial intelligence (AI) and infrastructure innovation technologies.

KT will set up an exhibition hall in Hall 4 of the main MWC26 venue, themed on “Gwanghwamun Square”. At the entrance, it will screen a video highlighting innovation in South Korea centred around Gwanghwamun. Inside, it will recreate symbolic Gwanghwamun spaces such as a statue of King Sejong, the KT Gwanghwamun Building West Office, and the Sejong Center for the Performing Arts.

KT will introduce South Korean technological capabilities and culture through themed spaces that combine innovation technologies with K-culture. In the AX zone, it will unveil “Agentic Fabric”. Agentic Fabric is an enterprise AI operating system designed to organically connect various AI technologies and agents to carry out company-wide business tasks.

The space will also offer a hands-on “Agent Builder”, which provides essential agents by industry as standard templates for easy creation and immediate on-site deployment. It will also display “Agentic AICC”, a next-generation contact centre solution that automates actual work processing through collaboration among multiple AI agents and linkage with large language models, and “Vision Track”, which searches for missing people using AI-based video analysis technology.

In the K-Square zone, group affiliates including BC Card, KT Sports and KT Millie’s Library will introduce key services, alongside booths of partner small and venture businesses aimed at strengthening mutual-growth cooperation. The company will also run an AR dance programme with K-pop idol “Cortys” and an “AI Hanbok Experience” that lets visitors virtually try on hanbok against a Gwanghwamun backdrop.

KT will also present a range of spaces, including an archive zone highlighting the history of South Korean telecommunications, a sports zone where “AI Lee Kang-in” delivers cheering messages in 7 languages, and an F&B zone offering hands-on experiences of Hiorder-based smart ordering and payment services.

Yoon Tae-sik (윤태식), head of KT’s Brand Strategy Office, said KT plans to offer visitors from around the world a distinctive brand experience combining AI technology and K-culture in what he called the most Korean concept space, created with Gwanghwamun Square as its motif. He said KT will continue to develop special branding programmes that connect the company’s innovative technologies and culture.