[DigitalToday reporter Jinju Hong] Honda has moved in earnest to target the entry-level electric two-wheeler market.

ITmedia reported on Feb. 19 that Honda announced it will launch its motor-driven-class electric scooter, the ICON e:, in Japan. The model is a Japan-spec version of a vehicle already produced and sold in Vietnam. The price, including the battery and charger, was set at 220,000 yen, or about 2.05 million won. The annual sales target in Japan is 2,200 units, and the official launch is scheduled for March 23.

The ICON e:'s biggest feature is a removable battery system. Users can connect a charger with the battery mounted on the scooter. They can also remove the battery and charge it indoors if needed. A full charge takes about 8 hours using a 100-volt household power supply.

The scooter has an estimated range of about 81 km on a full charge, based on a constant-speed test at 30 km per hour. It targets demand for commuting in cities and short-distance travel. The configuration focuses on everyday transport rather than expensive, high-performance models.

Honda also strengthened practicality. Under the seat is 26 litres of storage for a helmet or small items. Inside the front of the body is a rack that fits a 500-ml plastic bottle and a USB Type-A socket, improving convenience such as smartphone charging. It will be released in 3 colours: Pearl Snowflake White, Poseidon Black Metallic and Candy Luster Red.

Honda's strategy is to highlight a relatively low price to attract not only existing internal combustion scooter users but also new consumers trying electric two-wheelers for the first time. Demand for urban electric mobility is also expected to gradually expand in line with the Japanese government's carbon neutrality policy, which is likely to work as a positive factor.

The industry is watching whether the ICON e: can achieve some success in Japan's electric two-wheeler market, which has been centred on high-priced models, by using price accessibility as a strength. The target of 2,200 units a year is not aggressive, but it is expected to serve as a test bed to gauge initial market response.