Nasdaq-listed Greenlane Holdings (GNLN) is stepping up its Digital Asset Treasury (DAT) strategy based on BERAchain (BERA) by bringing in Jason Hitchcock, who has built a career in decentralised finance (DeFi).

Greenlane Holdings said on Feb. 20 it appointed Jason Hitchcock as its new chief executive officer. Hitchcock previously served as head of business development at web3 infrastructure platform thirdweb.

At thirdweb, Hitchcock expanded annual recurring revenue (ARR) programmes worth millions of dollars across more than 150 blockchain networks and drove collaborations to help web3 startups adopt developer tools. He also co-founded Four moons, a company that provides go-to-market advice for DeFi protocols and liquidity token investment strategies.

As Greenlane CEO, Hitchcock will comply with governance, disclosure and risk management standards required of a Nasdaq-listed company. He will also work to position Greenlane as a central player in the BERAchain ecosystem through validator infrastructure, staking and liquidity provision.

CEO Jason Hitchcock (제이슨 히치콕) said, "Greenlane has a goal of becoming the 'company that holds the most BERA.'" He said, "We will capture returns generated by putting our assets to work across various channels in the ecosystem, including validators, reward vaults and liquidity pools, and also speed up BERA accumulation."