Hana Bank said it has completed its next-generation digital platform buildout project, Project First (FIRST), aimed at securing digital competitiveness, and will begin full operations from Feb. 19.

Project First is an upgrade project for a next-generation digital platform covering overall business systems including mobile, corporate banking, products and marketing. It was carried out under the direction of "Back to Hana! Into the customer!" focusing on strengthening customer experience, innovating the digital platform and upgrading foundational infrastructure.

It reorganised overall digital channels and business systems to satisfy both individual and corporate customers, further strengthening capabilities to provide customer-centric financial services and enabling full-scale digital innovation.

In line with the project, Hana Bank is newly introducing its main mobile app, Hana OneQ. It applied a screen structure centered on integrated asset management, improved access to key financial services and simplified user journeys.

The "corporate banking channel" for corporate customers will introduce new services from the night of Feb. 20. It adopted a tailored screen configuration for corporate customers and convenient internal approval services, and applied enhanced internal control functions to improve the experience of using digital financial channels and to increase work convenience and accessibility.

Through Project First, Hana Bank upgraded its product processing system and also reorganised its digital-based product development and operating framework. It implemented a product recommendation function reflecting customer characteristics and transaction history, simplified product subscription procedures and built a user-centric marketing platform. It also upgraded foundational infrastructure to improve the stability and scalability of platform operations, strengthening the competitiveness of non-face-to-face channels.

An official at Hana Bank's Digital Strategy Business Division said, "We will continue to push digital innovation so that we can proactively respond to the changing financial environment and provide customers with more convenient and stable financial services."