Polymarket is partnering with Kaito AI to expand “attention markets” using social media data, The Block reported on Monday.
Under the partnership, users will be able to place bets on forecasts for brand popularity, trend share and public opinion. Kaito AI collects data from X, TikTok, Instagram and YouTube to analyse conversation volume, or mindshare, and sentiment. Polymarket plans to open dozens of markets from March and expand that to thousands by the end of the year. Kaito plans to integrate attention markets into its main site and expand into areas such as AI, finance and sports, starting with cryptocurrencies.
Kaito is also working with another prediction-market startup, Noise. Noise runs markets offering ongoing long and short positions using Kaito data.
Chi-gyu Hwang
delight@d-today.co.kr