Nexthus said it will first unveil its AI-based solution Cross Hub, which supports game developers' monetisation and user management, at the world's largest game developer conference, GDC 2026, on March 11 local time.

The company said Cross Hub goes beyond a web shop function that simply sells items. Its core function is a game-specific website builder that lets developers build and manage independent websites tailored to a game's identity in real time.

Developers can use AI to immediately provide users with functions needed for game operations without complex coding or separate development resources.

It said developers can freely design advanced business models such as battle passes and subscription products to build in-game economic systems. It added that an attendance check system and custom pop-up notification functions can also be reflected in real time. Changes to UI and UX designs tailored to a game's concept are reflected immediately, it said, maintaining brand consistency while providing an optimised user experience.

Payment options and platform compatibility for targeting global markets have also been significantly strengthened. The company said Cross Hub integrates support not only for existing payment gateway methods such as credit cards but also payment systems using stablecoins, including Binance Pay and Cross Pay, which it said have seen surging demand, lowering payment hurdles for global users and maximising fee efficiency. It said the solution is designed to apply not only to mobile games but also to Steam-based PC games, offering an optimal business environment for developers pursuing multi-platform strategies.

Nexthus CEO Hyun-kuk Jang (장현국) said Cross Hub uses AI to build game websites in real time at the speed of thought. He said products from existing stores can be registered directly to Cross Shop and paid for with 0 percent fee stablecoin payments. He added the company is completing Cross as an on-chain platform for all games, including Web3 as well as Web2 and Web4.