Amazon Studios' documentary "Melania" recorded a 67 percent drop in box office takings in its second week after release and added only $2.37 million, Cointelegraph reported on Saturday local time.
Total gross for "Melania" so far stands at about $13.5 million. Given Amazon invested $40 million and spent $35 million on marketing, it is difficult to pass the break-even point on theatrical revenue alone.
A drop in box office takings over Super Bowl weekend partly affected performance, but "Melania" fell more than "Send Help", which opened the same week and declined 47 percent. Amazon stressed long-term value through streaming rather than theatrical results.
As critics pan "Melania", audience reaction is mixed. After it posted a 99 percent audience score on Rotten Tomatoes, the site issued a statement saying the score was not manipulated and reflected actual audience reviews.
Chi-gyu Hwang
delight@d-today.co.kr