DailyFunding said on Tuesday it has upgraded its service environment to the latest software and revamped its platform UX and UI to strengthen its brand image as a tech-finance company as it marks its 10th year since founding.

DailyFunding said it will also strengthen security using the latest technology, reorganise its product line and move toward becoming a tech-finance company that provides data-driven personalised financial services.

It also plans to solidify its role as so-called 1.5-tier finance. DailyFunding has supplied funds to university students, young people in their 20s and 30s, freelancers, small business owners and retirees, citing the broadest product portfolio in the online investment-linked finance industry as its strength.

As it marks its 10th year, it has recently changed its product strategy by reshaping its portfolio based on solid products with operating data verified in areas such as investment closing speed and risk management.

It aims to analyse accumulated operating big data and work to serve as a bridge linking borrowers and investors, while also filling an interest-rate gap between first- and second-tier finance to ease interest burdens for mid- to low-credit borrowers.

In particular, DailyFunding analyses investor tendencies and data to provide technology-based customised financial services, aiming to meet customer needs and boost investment. It said the goal is to strengthen its brand image by enhancing trust and convenience as a financial company through improved platform functions and customer experience.

DailyFunding CEO Min-woo Lee (이민우) said, "We are actively easing the financial difficulties that customers have experienced for decades by providing customised services based on data analysis." He added, "We will reflect our accumulated operating know-how to lower borrowers' financial cost burdens while also structuring attractive products for investors."