B2EN, a big data and AI company, is moving to expand the payment system Binance Pay from global digital asset platform Binance.
The company said Binance Pay has more than 45 million users worldwide and has recorded cumulative payments of about $250 billion. It also secured more than 20 million merchants globally as of 2025.
Binance Pay, as a global payment platform, provides its brand and network. B2EN, through cooperation with a payment-specialist partner, will be responsible for finding large merchants in South Korea and identifying strategic partners.
B2EN plans to gradually expand the scope of Binance Pay use, centering on major domestic retail channels. It also plans to pursue expansion into data-driven commercial models based on payment data.
Lee Jung-hoon (이정훈), chief executive of B2EN, called the cooperation "a new type of digital finance model combining a global payment platform and a data specialist company." He said B2EN will upgrade an operational model for digital asset payments centered on foreign tourists based on its data and strategic capabilities, and contribute to building domestic digital finance infrastructure suited to the era of asset tokenisation.