Apple has flagged sweeping innovation as it begins 2026. On Jan. 30, IT media outlet 9to5Mac reported that Apple CEO Tim Cook (팀 쿡) stressed on an investor conference call that new products to be launched this year will show a level of innovation not seen before.

Apple plans to unveil more than 20 new products this year, with the iPhone Fold and Apple Glass drawing the most anticipation. The iPhone Fold is expected to feature a size and design differentiated from existing foldable phones, while Apple Glass is under development with a launch targeted for 2027. Apple is also preparing a major upgrade to the MacBook Pro with the M6 chip.

AI technology is also a key focus. Apple plans to strengthen AI-based features and significantly improve Siri. Cook said, "Our best work is just getting started," suggesting Apple will lead the market this year with new technologies and products.

Separately, investment bank JPMorgan raised its target price for Apple to $325 from $315 after the company's first-quarter 2026 earnings release. JPMorgan initially expected Apple to post quarterly revenue of $139.8 billion, but said Apple beat expectations by recording $143.7 billion.

In particular, iPhone revenue came to $85.27 billion and the services segment to $30.01 billion, each topping market forecasts. Apple shares are trading at $259, down 4.23 percent since the start of the year.