Padotada, which supplies the supplement brand Littlemore, is entering the market for AI-based personalised healthcare dispensers.

Chief executive Junseong Ko (고준성) said, "After generating profit in the supplement business, we plan to develop it into digital transformation (DX) technology to build a new healthcare ecosystem." He added, "We developed the Vitacraft healthcare dispenser."

A healthcare dispenser is a type of healthcare device that analyses health data and then automatically prepares and provides a specific substance tailored to that data, in this case personalised nutritional drinks. As the importance of personalised health drinks has grown in recent years, demand in the healthcare dispenser market is expected to increase.

◆ Padotada business: supplements and healthcare dispenser

Padotada is currently running two main businesses in parallel. The first is supplement manufacturing and sales. Under the Littlemore brand, which aims for premium supplements, it supplies two products.

The first product is Ar and Vita, a powdered supplement combining arginine and vitamins. It is designed with providing vitality as the main concept. The second product, Slimming Glow, is a dual-formulation product that can help manage swelling without internal dryness.

Padotada's differentiation strategy in its supplement business is to maximise effects and minimise side effects. Ko said, "Ingredients such as arginine have both positive effects and negative side effects." He added, "Padotada developed products by strengthening good effects and excluding negative impacts." Ko explained that this approach is behind the positive response not only in South Korea but also recently from overseas customers.

As its second business, Padotada developed the Vitacraft healthcare dispenser. After generating domestic and overseas sales through its supplement brand business, it is seeking to transform into a personalised healthcare ecosystem company through AI and digital transformation technology.

Padotada says its products are competitive because they incorporate an in-body biomarker analysis technology. It first secured biomarker technology using an initial urine test, but faced a limitation of low accessibility for the general public. To address this, it began developing a simpler and clearer personalised nutrient recommendation system.

The result is Vitacraft, which integrates AI technology, national health check-up data, urine test data and a nutrition-designed questionnaire. Users receive a precise analysis of the nutrients they need through the dispenser, choose their preferred flavour, and then a customised nutritional drink is automatically prepared.

Ko explained, "By combining national health check-up data and questionnaire data, we have been able to accurately recommend the nutrients each individual needs most."

External assessments are also positive. Padotada was recently selected for the 2025 Startup-Centered University Startup Club Program, promoted by the Ministry of SMEs and Startups and the Korea Institute of Startup and Entrepreneurship Development and hosted by Hanyang University, receiving a strong evaluation. Padotada was also selected last year for a Nanum Angels pre-seed investment and for the Ministry of SMEs and Startups' Innovative Small Business Investment-Linked Support (LIPSII) project. LIPS is an innovation programme that identifies small business owners with creative, lifestyle-based items and supports their growth into entrepreneurial small business owners (LICORN) by matching and linking private investment with government funds.

◆ Push to transform into a personalised healthcare ecosystem company

Based on his experience operating a gym, Ko has also set a structured market entry strategy. The plan is to place the product first in fitness centres, starting in places with a high concentration of users interested in health, collect customer feedback and further refine the product.

It then plans to expand to facilities with many health-conscious users, such as welfare centres and offices. It is also positioning it as a health management solution for office workers and has set a strategy to develop the business-to-business (B2B) market.

Ko said, "We set a mid- to long-term vision to generate a lot of sales at home and abroad through the supplement brand, and to move into healthcare devices through an AI shift and digital transformation." He added, "We are pursuing a transformation from a simple supplement sales company into a personalised healthcare ecosystem company."