Content creator platform company Sandoll said on Jan. 28 it signed a memorandum of understanding with BGF Retail to strengthen Hangul design competitiveness applied across CU convenience store spaces and products.

The agreement aims to expand Hangul, which has drawn growing global attention alongside the spread of K-content, as cultural content and a design asset and combine it with retail and consumption environments. The two companies plan to pursue, based on Hangul, the creation of sustainable content intellectual property, an expansion of social value based on K-culture, and stronger brand competitiveness at the same time.

Under the agreement, Sandoll will develop a CU font. The font is expected to be used across various touchpoints such as retail stores, product packaging and promotional materials, with readability and usability taken into account. BGF Retail plans to develop SandollCloud collaboration merchandise products based on the font and sell them through online and offline distribution channels, building a differentiated brand experience and a stable structure for content use.

The two companies will launch a lettering contest to mark Hangul Day in 2026. Sandoll plans to oversee overall planning and operations for the contest and identify works that highlight the beauty of Hangul and its potential for creative expression. BGF Retail plans to develop and launch products using award-winning works that capture Hangul's visual appeal and the fun of expression, expanding touchpoints so consumers can naturally enjoy and experience Hangul in daily life as one pillar of K-culture.

Sandoll CEO Young-ho Yoon (윤영호) said, "Together with CU, which is growing as a global daily-life platform not only in Korea but also abroad as a K-culture product, we will continue various collaborations so people around the world can naturally feel the value and potential of Hangul in their everyday lives."