KB Securities said on Monday it has built and begun full operation of a next-generation data system, The Platform, the first in the securities industry.

The key to the newly introduced system is changing the way data are used. Customer information, transaction details and marketing data were previously stored across multiple systems inside securities firms, taking a long time to collect and organize.

To address those structural limitations, the company built an environment that integrates data management in one place and allows immediate analysis.

The biggest change is real-time data analysis. The system is designed to immediately detect changes such as customer trading patterns or shifts in products of interest and connect them to needed services. It differs from the previous approach of using analysis results after a certain amount of time has passed.

The use of artificial intelligence, or AI, also stands out. KB Securities introduced an AI coding tool to improve development speed and accuracy. It also applied AI agents to business departments to automate repetitive tasks such as content production and copywriting.

The data analysis process has also been automated. The company built an MLOps environment to manage the entire process in one system, from building and deploying analysis models to monitoring performance, significantly reducing the workload of analysts.

KB Securities said it expects the new system to be a turning point that fundamentally changes customer experience.

Kim Myung-jun (김명준), head of KB Securities' Data Platform Department, said, "This system is core infrastructure for data-driven business innovation," and added, "We will continuously strengthen customer-centric services by connecting customer experience seamlessly across various channels."