KB Financial Group said on Jan. 26 that KB Investor Insights 2026, its investment content released on Jan. 5, surpassed 1 million YouTube views about two weeks after it was made public.

KB Investor Insights 2026 is video content covering overall asset management, from the 2026 market outlook to digital assets, pensions, tax saving and real estate. It features experts from KB Financial's major affiliates appearing in person to deliver investment insights.

This year it reached 1 million views in a short period, showing clear growth as customer-empathy-based financial content compared with last year, when it recorded about 400,000 views. It presents the perspective of regulated financial experts in language and examples that ordinary customers can easily understand, and positive customer responses are continuing.

The performance is seen as an example showing that when reliable information is combined with easy explanations, it can reduce the sense of distance toward financial content and spread through customers' empathy and choices.

KB Financial, encouraged by the customer response, released short-form Shorts videos on Jan. 26 that condense key content for customers who have not yet encountered it. The Shorts content is built around the core message of each session, designed so anyone can access financial insights easily and quickly even in a busy daily life.

A KB Financial official said, "KB Investor Insights 2026 is content focused on helping customers understand changes in the financial environment and make their own judgments, beyond simply delivering investment information." The official added, "We will continue to reduce the sense of distance toward finance and strengthen our role as a trusted investment partner through various forms of content tailored to customers' level."