Toss, operated by Viva Republica, said on Thursday that subscribers to its Moneygraphy YouTube channel have surpassed 500,000.

Moneygraphy has rolled out a range of series, starting in September 2021 with “Shareholders in Crisis” for novice stock investors. Other series include “BunZ,” which tells stories about money for teenagers, “K’s Study,” which explores South Korea’s consumer culture and trends, “Money Code,” which spotlights the music industry, and “Talking Heads” with announcer Ji-young Kang (강지영).

The channel’s signature content is “B Popular Economics.” It differentiated itself from existing finance content with an approach that shows how everyday consumer choices connect to the economy through topics such as webtoons, coffee, sneakers and big-box retailers, in what it calls the realm of “digging” consumption.

Toss said the results are reflected in the numbers. Moneygraphy’s cumulative views have exceeded 115 million, and its highest-viewed video is the big-box retailer episode of “B Popular Economics.” It also said subscriber growth came through organic traffic.

Response to recently released new seasons and spin-off content has also been positive. A spin-off, “B Popular Economics: Invitational Talk,” is drawing interest by covering deeper cultural topics such as films and comics.

Soon-do Baek (백순도), a Toss producer who oversees the channel’s production, said it has maintained a direction of newly unpacking cultural and consumption areas that had not previously been spotlighted, through a financial lens, from the planning stage. He said that as subscribers increase, viewers’ expectations for the content are also rising, and the team is focusing on improving accuracy and completeness throughout the production process.