KB Financial Group said the latest video in its Into the Artventure series, titled “Star Friends X 2026 Calendar,” has surpassed 1 million views on YouTube. The group said it uses generative AI technology to reinterpret artworks as video content.

Into the Artventure is KB Financial’s digital art marketing project that combines distinctive art worlds with generative AI to turn still images into lively video. It uses AI to preserve an artist’s style while making figures and backgrounds move naturally, helping the public enjoy art more easily and with more fun.

The project aligns with the inclusive finance and culture-and-arts support pushed by KB Financial Chairman Yang Jong-hee. KB Financial has provided opportunities for emerging artists through initiatives such as sponsoring the ZOOM-IN special exhibition for emerging artists at the Hwarang Art Fair, producing a group calendar and offering chances for solo exhibitions. It also operates a free admission project for public museums and art galleries through KB Kookmin Bank’s KB Star Banking, seeking to expand cultural participation for local communities and customers.

Into the Artventure was first unveiled in August last year through a collaboration with artist Shim Bong-min. It has continued the series’ popularity through works by artist Lee Da-yeon, who won the KB Star Award at the 43rd Hwarang Art Fair’s ZOOM-IN special exhibition for emerging artists, and now with this video featuring Star Friends in the 2026 calendar.

The video shows Star Friends, KB Financial’s flagship characters, going on adventures by entering scenes from classic fairy tales such as Peter Pan and The Wizard of Oz. A dreamlike style created with AI blends with the characters’ movements, offering an experience like a storybook coming to life.

A KB Financial official said the project began to provide customers with differentiated visual enjoyment by adding generative AI to an artist’s imagination captured on a flat canvas. The official said the group will continue to introduce capable artists and present diverse content so customers can feel closer to art in everyday life.