[Barcelona, Spain = DigitalToday reporter Jin-ho Lee] KT will take part in MWC26, to be held in Barcelona, Spain from March 2 to 5, to unveil South Korean innovation technologies combining K-culture and AI.

KT set up a Gwanghwamun Square-themed exhibition in Hall 4 of the MWC26 main venue and created six themed spaces combining AI technology with Korean culture. It plans to strengthen a brand experience that visitors can experience directly, beyond a technology display.

◆ AX zone to focus on real-world use cases

The AX zone is designed with motifs from Gwanghwamun Station and the KT Gwanghwamun West building. It introduces the agentic fabric (Agentic Fabric), an AX implementation operating system optimized for corporate environments. Agentic Fabric is a platform designed to organically connect various AI technologies and agents to carry out enterprise-wide tasks.

KT will also showcase a physical AI strategy that connects robots, facilities and IT systems into a single intelligent ecosystem, as well as its robot platform, K RaaS (KT Robot as a Service). In the vertical AI zone, it will demonstrate AX transformation cases in the public, finance and manufacturing sectors, including the Supreme Court's AI trial support platform, a financial sector wealth-management agent and a manufacturer's AI order assistant.

KT will also unveil Agent Builder (Agent Builder), which provides industry-specific agents as standard templates, the next-generation contact center solution Agentic AICC, and Vision Track (Vision Track), an AI video analysis-based missing-person search technology. KT will emphasize its AX partner capabilities that support everything from data diagnosis to execution through its Data to AI framework and application cases in finance and cosmetics manufacturing.

◆ Network zone to present an AI network vision for 6G

The network zone will present an AI network vision and core technologies for the 6G era. It will explain the direction of 6G networks based on ubiquity, ultra-reliable infrastructure and quantum safe. It introduces semantic communication, in which AI identifies the meaning of data to boost transmission efficiency, and shows how an intelligent communications environment is implemented through a high-efficiency computing infrastructure structure.

In the K-Square zone, KT will highlight results from collaboration among group affiliates. BC Card provided an AI solution it developed, MoAI, and a Paybooc Wallet-based USDC payment experience. KT Millie’s Library plans to introduce its interactive reading service AI Dokpaming and Millie Pairing, which links paper books, e-books and audiobooks. KT will also operate booths for cooperating small and venture companies, and set up a shared-growth cooperation zone in the 4YFN hall with 10 partner companies to support global expansion.

KT also set up an archive zone highlighting South Korea's telecommunications history, a sports zone where AI Lee Kang-in delivers cheering messages in multiple languages, and an F&B zone where visitors can experience high-order-based smart ordering and payment services. The sports zone will also hold a soccer shooting event to wish for the 2026 North and Central America World Cup.

Tae-sik Yoon (윤태식), KT's head of brand strategy, said, "Through a differentiated exhibition that combines AI technology and K-culture, we will make KT's innovation capabilities known to visitors from around the world." He added, "We will continue to expand brand experiences that connect technology and culture."