Kurly said on Wednesday that cumulative sales of its private-label home meal replacement (HMR) brand "Charieonae" exceeded 1 million units nine months after launch.

Kurly introduced "Charieonae" in April last year. It started with 3 product categories at launch and has expanded the range to 24. The company said the number of items grew about eightfold in nine months on the back of strong sales.

The best-selling product is "Ham-Filled Songtan-style Budae Jjigae". About 350,000 units were sold from the early days after launch through December last year. It uses domestically produced chicken sausage and domestically produced green onions, and features a set that includes cheese and ramyeon noodles.

Kurly said it actively used domestic ingredients across the full "Charieonae" lineup. Kimchi fried rice uses domestically produced rice and kimchi, and seaweed soup uses domestically produced beef shank and beef bone. Its jangjorim product also applies domestically produced quail eggs and vegetables.

Kurly plans to expand "Charieonae" this year to include lunch boxes, salads and sandwiches, increasing the lineup to about 70 items in total.

Jeongbo Woo, head of Kurly's HMR group, said, "Charieonae quickly established itself in the market with reasonable prices and flavors that stay true to the basics." He said, "We will continue to target everyday dining-table demand by expanding the product lineup."