Girl group LIGHTSUM has been appointed an honorary public relations ambassador for Korea Post Savings.
The Ministry of Science and ICT’s Postal Service said on Nov. 1 it appointed LIGHTSUM as an honorary ambassador for Korea Post Savings on Oct. 30.
LIGHTSUM is a six-member girl group under Cube Entertainment that debuted in 2021. It made its official debut in Japan in September and released the digital single “How?”, a Korean-language version of its Japan debut song, on Oct. 22.
LIGHTSUM will take part over the next year in promotional videos and publicity shoots introducing Korea Post Savings products and services. The Postal Service plans to use LIGHTSUM’s friendly and lively image to raise interest in Korea Post Savings.
Kim Dong-ju (김동주), head of the deposit business group at the Postal Service, said it plans to expand communication with younger customers through LIGHTSUM’s individuality and bright energy. He said it will promote Korea Post Savings’ various products and services to the public in an easy and friendly way.