U.S. President Donald Trump has declared he will refer to artificial intelligence as super intelligence, or SI, and major Silicon Valley companies are also adopting the new term. Big Tech leaders including Elon Musk, Jensen Huang and Satya Nadella have joined the shift, drawing attention to changes in the tech industry.

On Oct. 11, IT outlet The Verge reported that Trump argued SI is “a term that more accurately reflects technological progress than the existing AI.” On Sept. 29, he signed an executive order directing federal agencies to use SI instead of AI in official documents and on websites.

Trump recently also made a hardline statement on his social media platform Truth Social, saying he would consider anyone who continues to use the term AI to be an enemy of the White House.

In Silicon Valley, Musk responded quickly. He said he would change SpaceXAI to SpaceXSI. Salesforce CEO Marc Benioff (마크 베니오프) also unveiled a plan to rename the company’s AIForce to SIForce.

Nvidia also reflected the new term in official announcements. On Oct. 8, Nvidia pledged $1 billion in support for U.S. scientific research over the next 5 years and included “super intelligence research” among the investment areas. Nvidia CEO Jensen Huang (젠슨 황) earlier attended an event where Trump announced the executive order to change the terminology.

Microsoft CEO Satya Nadella (사티아 나델라) also repeatedly used the term SI in a recent post stressing the need for an emergency shutdown device for AI safety.

The executive order targets the federal government and does not mandate that private companies change their terminology. SI also commonly refers to advanced AI that surpasses human intellectual capabilities, meaning it differs from existing artificial intelligence.

The outlet analyzed that since the launch of the second Trump administration, Big Tech companies have been actively working to improve relations with the White House, and that this move was also evident in the terminology change.