Incross, an integrated marketing services company, said on Tuesday it launched 'Stellaize with' to support corporate marketing operations through an update to its AI-based content marketing platform, Stellaize.
Stellaize with is a paid subscription plan available within the existing platform. It focuses on streamlining repetitive tasks such as creator reviews and content planning. Along with AI functions, it strengthens features that allow analysis history and budgets to be managed by workspace, supporting team-based operations.
Stellaize with provides detailed AI analysis comments on brand fit, potential risk factors and reasons for recommendations, based on creators' recent activities and related data through 'reputation analysis'.
Users can review creators and use the results as a basis for judgment in internal reporting and collaboration, reducing the burden of repeated research and organization, the company said.
Yoon-jung Son (손윤정), Incross chief executive, said demand is rising rapidly to use AI in actual decision-making and operations in content marketing work as well. She said Stellaize with will help users carry out content marketing in a more systematic and consistent way, and the company will continue to strengthen the platform's competitiveness by reflecting needs in the field.