LG U+ has successfully completed a musical outing event for long-term customers.

LG U+ said on Sept. 20 it held an event on Sept. 18 inviting 1,100 customers who have used its service for more than 10 years to watch the musical 'Dear Evan Hansen' at the Grand Theater of Chungmu Art Center in Jung-gu, Seoul.

The event is part of LG U+'s year-round long-term customer invitation programme. It provided invitations to customers selected by lottery from among those who applied in advance. It also made all seats in the Grand Theater available so customers could watch the show with family members or acquaintances.

After the performance ended, it held a prize draw. Some winners were also given the chance to take photos with the musical's lead actors.

In March, LG U+ invited 1,000 customers who have used its service for more than 5 years to watch the musical 'Lempicka'. In April, it reserved all of Hwadam Forest in Gwangju, Gyeonggi Province, and invited 3,000 long-term customers. Last month, it held a 'Legoland water pool party'. It plans to continue programmes for long-term customers, including an invitation event to Hwadam Forest in October and a movie outing invitation event in December.

Jang Jun-young (장준영), head of LG U+'s marketing group, said, "We prepared this event to convey our gratitude to customers who have used LG U+ for a long time." He said, "We will continue to expand differentiated experiences for long-term customers across culture, leisure and everyday life."