| Mobile Web

Fintech firms step up battle over games and mini-apps to boost time spent

South Korea\'s fintech industry is expanding participatory content such as games and mini-apps as firms seek to move beyond utility tools for financial transactions. Kakao Pay launched instant-play mini-games without installation and links missions to points. Naver Pay combines game mechanics with payment activities through its Pay Pet service. Toss is building an ecosystem via its App in Toss mini-app platform, which has surpassed 1,000 partner mini-apps and 51 million cumulative users.